"CRUACHAN!" "The Campbell war cry is Cruachan! and this refers not, however, as has long been assumed, to the mountain which dominates Loch Awe and much of Argyll besided but to the farm of the same name on the west bank of Loch Awe directly opposite Innis Chonnell Castle. This is an obvious place for a rallying point. The slogan is also used by the Argyll and Sutherland Highlanders (Regiment)." ~ Alastair Lorne Campbell of Airds, Unicorn Pursuivant, A History of Clan Campbell, Volume 2, From Flodden to the Restoration (Edinburgh: Edinburgh University Press, 2002), page 290. (Pronunciation: CROO a han -or- CROO a h ' n)
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